The IBA-SBS International Conference (IBA-SBSIC), bringing together scholars, professionals, and policymakers from across the world, offers a learning and networking platform for the latest research to address burning questions facing businesses in today's globalized world.

The IBA-SBSIC scope encompasses research from the disciplines of Management, Marketing, Finance, Accounting, and Law.

In today's fast-paced business landscape, innovation and disruption have become synonymous with success. As industries continue to evolve, organizations must adapt and leverage cutting-edge technologies to stay ahead of the curve. At the SBS International Conference 2024, we delve into one of the most transformative forces driving business growth: Artificial Intelligence (AI).

This year's conference explores how businesses can harness the power of AI to drive innovation and thrive in an increasingly competitive landscape. Through insightful keynotes, interactive panels, and engaging workshops, attendees will gain practical knowledge and actionable strategies to unlock the full potential of AI within their organizations.

The IBA-SBSIC 2024 invites contributions from scholars working in this area to the following four tracks:

• Accounting & Law
• Finance
• Marketing
• Management
• Case Study