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Case Study

Case Study

This year, we are excited to host the 3rd Case Track as part of the IBA-SBS 5th International Conference 2026, centered around the theme “Transforming Business in the Age of Global Uncertainty”. 

We welcome cases across any business discipline, including finance, strategy, marketing, operations, governance, entrepreneurship, management, accounting, law, and organisational behaviour, as well as other contexts where discussion-based learning is valuable. We particularly value decision-oriented cases based on real-world scenarios, supported by primary materials such as interviews and field research. While anonymization is permitted, all cases should be rooted in authentic experiences, real people, and actual institutions.


Track Chair

Dr. Farah Naz Baig

Case Study

Dr. Farah Naz Baig
Assistant Professor, MARKETING
IBA – SBS
fbaig@iba.edu.pk

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Phone : +92-(213) 810-4700
Fax : +92-(21) 9926-1508

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