This year, we are excited for our 2nd Case Track as part of our conference, centered around the theme "Transforming Business for People & Planet". We welcome case submissions that explore a wide range of areas, including but not limited to Marketing, Sports, Finance, Management, and Accounting & Law. While most cases will align with core business school disciplines—such as finance, strategy, marketing, sports eco system, operations, governance, entrepreneurship, and organizational behavior—we also encourage cases that examine alternative contexts and emerging challenges.

We particularly value decision-oriented cases based on real-world scenarios, supported by primary materials such as interviews and field research. While anonymization is permitted, all cases should be rooted in authentic experiences, real people, and actual institutions.

Join us in shaping the future of business by contributing cases that highlight transformation and its impact on industries, organizations, and society.