The Marketing track at the IBA-SBS International Conference, 2022 invites contributions related to different contemporary research areas in marketing. The emerging use of technology to understand consumers like Neuromarketing and its applications as well as the use of analytics to study consumer behavior are potential areas of research. The track also invites contributions from scholars in other areas of marketing including, but not limited to, ethical marketing, contemporary buying behaviors, and marketing activities in emerging markets amid COVID-19. Following are some of the topics that are of interest in this track. The list is suggestive rather than exhaustive and other topics are welcome.
Different topics in Marketing Management and Consumer behavior