On behalf of the School of Business Studies, IBA Karachi, it gives me great pleasure to invite you to the IBA School of Business Studies 3rd International Conference, 2024, to be held on May 30th and 31st, 2024. This year's conference theme is Innovation and Disruption: Business Success through AI.

As the Conference Chair and the Dean of the School of Business Studies, I am excited to welcome scholars from around the world to this gathering of thought leaders, industry experts, and academics. Our goal is to provide a platform for exchange and collaboration on the discourse surrounding innovation, disruption, and business success through AI.

The conference features keynote speakers, panel discussions, and parallel sessions for authors to showcase their research. Participants will also have the opportunity to network with like-minded scholars and identify future venues for research and discovery.

We have a great lineup of activities planned for the conference, and we hope that you will join us in contributing to this important conversation. Your insights and expertise will be instrumental in pushing the boundaries of innovation and disruption, propelling us toward unprecedented success in leveraging AI for business advancement.

Thank you, and we look forward to welcoming you to IBA Karachi.

Dr. Abdullah Zafar Sheikh
Conference Chair & Dean - School of Business Studies

It gives me immense pleasure to announce the upcoming 3rd edition of the SBS International Conference, which will take place on May 30th and 31st, 2024. With a particular focus on "Innovation and Disruption: Business Success Through AI," this year's conference will serve as a landmark for businesses navigating the unpredictable landscape of innovation and turmoil.

Artificial Intelligence (AI) is a disruptive force that is altering corporate operations and success as businesses continue to develop. AI is changing industries all around the world, from improving consumer experiences to streamlining internal operations. This conference will explore how businesses may use AI to achieve long-term success and development.

SBSIC 2024 invites scholars and practitioners from the fields of Accounting and law, Finance, Marketing, and Management (and related areas) to submit their original research papers and case studies for presentation at the conference.

Let us come together at the IBA SBS 3rd International Conference to engage in constructive dialogue, challenge each other's ideas, and pave the way for a future where AI-driven innovation propels businesses to new heights of success.

I look forward to welcoming you to the 03rd School of Business Studies International Conference, 2024.

Dr. Irum Saba
Conference Convener & Associate Professor and Program Director MS-IBF